Your Catalogue is what customers actually browse inside chat. A well-built product listing answers most questions before a customer has to ask them.
The basics of a product listing
- A clear photo, ideally more than one angle for anything customers will care about the look of.
- A price that is current: nothing frustrates a customer more than an assistant quoting an outdated price.
- A short description covering material, size guidance, or anything a customer would otherwise ask about.
Variants
If a product comes in different sizes, colours, or configurations, set these up as variants rather than separate products. A dress in three sizes is one product with three variants, not three listings, which keeps your catalogue tidy and lets your assistant present the options naturally when a customer asks “what sizes do you have.”
Stock tracking
Keep stock levels accurate for anything with limited quantity. When a variant sells out, your assistant should be able to tell a customer it is unavailable rather than taking an order you cannot fulfil. This is one of the more common gaps merchants run into early on: a product sells out in real life but still shows as available in the assistant’s catalogue, because stock was never updated.
What good catalogue hygiene looks like week to week
- New products added as soon as they are ready to sell, not batched up and forgotten.
- Prices updated the moment they change, never left for the assistant to quote something stale.
- Sold-out variants marked immediately, not after a customer has already tried to order one.
- Descriptions revisited whenever the same question keeps coming up in chat, since that is a sign something is missing from the listing.
A catalogue this well maintained does most of the selling on its own. Pair it with a solid set of FAQs in Knowledge, and your assistant can answer nearly everything a customer throws at it before an order is even placed.